English | 160 pages | ISBN-10: 1842145509 | PDF | 1.03 MB
This new ebook is an invaluable resource and guide to how to manage difficult situations to prevent them becoming disasters. How to cut it in the media offers a guide to knowing and understanding journalists motives; the press outlets and their audiences; proactive and reactive PR; how to handle difficult interviews; and the risks of going public on an issue. This fascinating guide also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. This is of as much interest and relevance to seasoned medical and surgical professionals as to those new to the area; nurses and other practice personnel.
Key Topics included in the book:
How to react to press enquiries
How to be proactive in PR
How to spot a good case study for the press
How to use social media as a medical professional
How to prepare for an awkward interview
How to get the best from a PR agency
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